Former student-athletes have filed suit against Brand Affinity Technologies for the sale of photographs licensed to them by universities and colleges. According to the named plaintiff, former UTEP football student-athlete Yahchaaroah Lightbourne, the companies selling the prints did not have the former student-athletes’ permission to sell their images and likenesses, which is similar to the arguments raised in O’Bannon v. NCAA. The former student-athletes are seeking to form a class action and are demanding at least $5 million in damages.

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