On June 12, 2020, Governor Ron DeSantis signed Florida Senate Bill 646 into law permitting student-athletes enrolled in an institution of higher education in Florida to be paid for the use of their names, images, and likenesses, to hire representatives to represent student-athletes’ interests, and declaring that a student-athlete may not be compelled to forfeit his/her rights in order to participate in intercollegiate athletics. Florida becomes the third state to enact legislation that permits student-athletes to accept compensation for their names, images, and likenesses (following California and Colorado). The law takes effect on July 1, 2021.
In most respects, the Florida act is similar to predecessor acts enacted in California and Colorado. In pertinent part, the act provides as follows:
The Florida act, however, makes a few additions that were not included in the California or Colorado legislation. In pertinent part, the act provides as follows:
The law is not without awkwardness and confusing provisions, but the inclusion of financial training is a bonus. As with anything, the athletes must put in their efforts and focus to become more financially literate.