On March 14, 2021, the governor of New Mexico signed Senate Bill 94 (i.e., the “Student Athlete Endorsement Act”) into law permitting student-athletes enrolled in a “post-secondary educational institution” in New Mexico to be paid for the use of their names, images, and likenesses, to hire representatives to represent student-athletes’ interests, and declaring that a student-athlete may not be compelled to forfeit his/her rights in order to participate in intercollegiate athletics. New Mexico becomes the sixth state to enact legislation that permits student-athletes to accept compensation for their names, images, and likenesses (following California, Colorado, Florida, Nebraska, and New Jersey). The law applies to contracts entered into on and after July 1, 2021.
In most respects, the New Mexico act is similar to predecessor acts enacted in California, Colorado, Florida, Nebraska, and New Jersey. In pertinent part, the act provides a “post-secondary educational institution” in New Mexico shall not:
In turn, student-athletes are required to or prohibited from doing the following: