We are all a week into the new revolution in intercollegiate athletics. For the first time, student-athletes are able to receive compensation for the use of their names, images, and likenesses. Kudos to the pioneers – Jeremy Bloom, Ed O’Bannon, and Donald De La Haye – who helped push this issue forward. It is also great to see that female student-athletes have had success in branding themselves and receiving endorsement and sponsorship opportunities including some of the bigger deals to be publicly announced. However, unlike their professional counterparts, many student-athletes do not have lawyers, accountants, agents, financial advisors, insurance agents, and a players associations to watch out for their better interests. I have worked for athletes, institutions, teams, leagues, and sponsors and drafted and negotiated numerous sponsorship and advertising agreements. Accordingly, the following provides a list of topics to consider for student-athletes and those who are charged with and/or are educating student-athletes.